Know Your Customers Wherever They Are

Know Your Customers Wherever They Are

There is an article about tracking today´s multichannel customers at HBR Blog Network which is pretty interesting.

It starts with a short story to show how a buying process can look like today:

Jane wants to buy a TV and starts her shopping journey with a Google search. She finds an electronics review site, clicks on a banner ad, reads about the product details, and decides to go into the store to see the model. She speaks with a sales associate and posts a picture of the TV on Facebook for her friends’ feedback. She also uses her smartphone to do a quick price comparison, and scans the QR code to get additional product information.

Welcome to problem #1 for retailers…

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