Principles of a lean startup – 3 Steer and Lead

Today´s chapters:

STEER and LEAD

How Vision leads to steering.

At its heart, a startup is a catalyst that transforms ideas into products. As customers interact with those products, they generate (qualitative and quantitative) feedback and data.

There is a three-step process:

Ideas – BUILD – Product – MEASURE – data – LEARN – back to ideas(the goal is to minimize the total time through the loop)

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