What is value? Sell benefits

What is value? Sell benefits

Value means helping people.

Chris Guillebeau, author of The $100 StartUp, wrote down some thoughts about value in his book.

When we get stuck, we have to ask ourselves: How can I give more value?

freedomMost important for us is to know the difference between a feature and a benefit. To show us the difference Guillebeau uses a simple but explaining example: A ranch offering great horse ride tours for example has as feature: Horse rides and campfires, but as benefit: Stay with us and become a cowboy! Enjoy Freedom!

So, benefits are not only way easier to sell, it also essential for your brand recognition, your marketing strategy and so on.

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Give them the fish

Give them the fish

100dollarstartupLast year I´ve worked with the book “$100 startup” by Chris Guillebeau. It has some great cases, strategies and insights by the way. It´s not kinda quick-read but shares some great ideas of starting a business and run a business.

One chapter is called “How to put happiness in a box and sell it”. It starts with a well known quote:

Catch a man a fish, and you can sell it to him. Teach a man to fish, and you ruin a wonderful business opportunity– Karl Marx

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The 140 Character Mission Statement

The 140 Character Mission Statement

I just studied the “$100 StartUp” method by Chris Guillebeau. He made a great book with a lot of inspiring examples and above all some advices we can easily implement in our ideas, startups or projects.

100dollarstartupI´m thinking about posting some of his theories and advices from time to time in seperate articles. There is too much “input” for a broad summary this time.

Today´s topic is a quicky. “The 140 Character Mission Statement“.

Why have I chosen this topic? It´s just a quick-read and shows how easy and understandable Chris Guillebeau brought most topics down.

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Hacking Kickstarter: How to Raise $100k in 10 Days

Hacking Kickstarter: How to Raise $100k in 10 Days

Tim Ferriss, author of The-4-Hour-Workweek, made a detailed and great guide for being successful on Kickstarter and getting the money you need to start a startup.

KickstarterIf you face the obstacles like most of entrepreneurs “I don´t have the money to even get started” and “What if it fails?” – you need to read the full article which includes templates, E-mails and a lot of inspiring and helpful ideas!

This article is great for entrepreneurs who are interested in raising money, for people who are interested in crowdfunding and also for people who are interested in a great social media marketing campain!

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Principles of a lean startup – part9: Epilogue and Conclusion

Eric Ries - The Lean StartupI end the recent chapter Innovate with “Cultivating the management portfolio in an established company” and “Entrepreneur is a job title” followed by an epilogue and Eric Ries’ final conclusion.

 

Cultivating the management portfolio in an established company

There are four major kinds of work that companies must manage. As an internal startup grows, the entrepreneurs who created the original concept must tackle the challenge of scale. As new mainstream customers are acquired and new markets are conquered, the product becomes part of the public dace of the company, with important implications for PR, marketing, sales and business development. In most cases, the product will attract competitors: copycats, fast followers, and imitators.

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Principles of a lean startup – part8 Adapt and Innovate

The last two chapters – before we end tEric Ries - The Lean Startuphis session with the epilogue and a conclusion tomorrow – are Adapt and Innovate. Eric Ries discussed Innovate in great detail and talks also about the obstacles we can be confronted with in larger companies when we want to change existing structures. It´s pretty interesting as well but just too much for this article. So I´ve set a focus and give an overview about his chapter after talking about Adapt and building an adaptive organization.

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Principles of a lean startup – part7 Batch and Grow

After talking about Pivot or Persevere regarding to Eric Ries´ book “The Lean Startup” today´s topics are Batch and Grow

By the way: At the end of this week I´ll probably be done with the studies of the book. There are 3 chapters to go after Batch and Grow: Adapt, Innovate and a conclusion/epilogue.

Batch

Small batches in entrepreneurship

When Eric Ries teaches entrepreneurs this method of small batches, he oftenbegins with stories about lean manufacturing (e.g. Toyota). Before long, he can see the questioning looks: what does this have to do with a startup? The theory that is the foundation of Toyota´s success can be used to dramatically improve the speed at which startups find validated learning.

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Principles of a lean startup – part6 Pivot or Persevere

Today´s topic is Pivot or Persevere regarding to Eric Ries´ book “The Lean Startup”

It´s probably one of the biggest challenges for startups. This is aEric Ries - The Lean Startup really short summary of Eric Ries´ chapter. He is using detailed examples which would go beyond the scope of this article. So this is gonna be short and with little jumps but still enough to get in touch with the whole thing.

Every entrepreneur eventually faces an overriding challenge in developing a successful product: deciding when to pivot and when to persevere.

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Principles of a lean startup – 5 Measure

Part 5 of my summary of Eric Ries´ book “The Lean StartUp“. For part 1 – 4 take a look at the end of the article. Today´s chapter is Measure

Eric Ries - The Lean Startup

A startup´s job is to (1) rigorously measure where it is right now, confronting the hard truths that assessment reveals, and then (2) devise experiments to learn how to move the real numbers closer to the ideal reflected in the business plan.

Accounting is something that has become taken for granted but unfortunately standard accounting is not helpful in evaluating entrepreneurs. Startups are too unpredictable for forecasts and milestones to be accurate.

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