The Zen of Social Media Marketing / 2

The Zen of Social Media Marketing / 2

Zen of Social Media MarketingI´ve made an article about Shama Kabani´s book “The Zen of Social Media Marketing” in April, where I gave a short introduction. Topics were the ACT methodology, the BOD model and some words on conversion tools.

I ended the article with stating that our website is our best convertion tool.

Shama Kabani points it out almost perfectly what´s most important:

Having a website. It´s expected, it´s efficient and it converts.

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The Zen of Social Media Marketing

The Zen of Social Media Marketing

Shama Kabani, best-selling author and technology entrepreneur, wrote a book called The Zen of Social Media Marketing.

Zen of Social Media Marketing

I gave it a shot and there are actually some great advices and tools presented. Because it is another book about (social media) marketing you will find lots of information you already know if you work or study in marketing.

I´ll post only two or three quick summaries of important topics within the next weeks but I can definitely recommend this book for skim reading and picking some topics to work with them.

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How to get people to actually listen to you on social media

How to get people to actually listen to you on social media

This great article by Rachel Krasnow, a Media Relations Specialist, is about how to get people to listen to you on social media. She starts her article with an illustrative example – the most popular tweet of all time.

On November 7, Time announced the epic “Four More Years” tweet sent from Barack Obama’s twitter account, which included a picture of the president and first lady sharing a heartfelt embrace, as the most popular tweet of all time.  The tweet went viral with hundreds of thousands of retweets and favorites, just twelve hours after Obama was re-elected as President.

How to get people to actually listen to you on social media

She shows us 4 key strategies to improve our activities on social media.

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