Case Study: How you can use Facebook Ads effectively
This article should actually be “The Zen of Social Media Marketing / 3” because I´m using an example written in this book.
My last article about this great book by Shama Kabani was about 7 key elements of a great website.
Let´s get to our example about using Facebook ads effectively. Take a bakery with three different target audiences. We talk about college students, parents with young children and people living within a certain distane of the store. Now we´ve got three different types of ads.
Regarding to the book we take a closer look to one target audience: College students.