Case Study: How you can use Facebook Ads effectively

Case Study: How you can use Facebook Ads effectively

This article should actually be “The Zen of Social Media Marketing / 3” because I´m using an example written in this book.

My last article about this great book by Shama Kabani was about 7 key elements of a great website.

Zen of Social Media MarketingLet´s get to our example about using Facebook ads effectively. Take a bakery with three different target audiences. We talk about college students, parents with young children and people living within a certain distane of the store. Now we´ve got three different types of ads.

Regarding to the book we take a closer look to one target audience: College students.

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The Zen of Social Media Marketing / 2

The Zen of Social Media Marketing / 2

Zen of Social Media MarketingI´ve made an article about Shama Kabani´s book “The Zen of Social Media Marketing” in April, where I gave a short introduction. Topics were the ACT methodology, the BOD model and some words on conversion tools.

I ended the article with stating that our website is our best convertion tool.

Shama Kabani points it out almost perfectly what´s most important:

Having a website. It´s expected, it´s efficient and it converts.

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