I´ve just read “Stumbling on Happiness” by Daniel Gilbert. Almost 10 years old and not everything is new for an ambitious reader but Gilbert shares some great insights and results of his studies of happiness.
Up front I gotta say that this book is easy to read and it´s absolutely worth it. Some of his theses are eyeopening or at least thought provoking.
The beginning of the book is about “how much of what you do is for you NOW and how much is to please you in the FUTURE“. All of us are very future-focused and do actions often to please our future-us. Do you know that the human beings are the only animals that think about the future?
Email 101: How to Write Better Subject Lines
People sending newsletters or doing marketing via email often face the question of finding a catchy subject line to keep the “open rate” high.
Entrepreneur.com made different articles about how to improve mailings, subject lines, email marketing etc. They uploaded an article called “Email 101: How to Write Better Subject Lines“.
They list three suggestions to help us increase our email open rate which are true and important.
Choices and Decision Making – essential for business as well as life 1/2
Basis for this article are the great and practical TED Talk by Dan Gilbert – Why we make bad decisions and the notes of Derek Sivers to Barry Schwartz´ book “The Paradox of Choice”.
I´ll split this article in two different ones – one is about choices, decision making and consumer behaviors and the next one is a bit more specific about how we can improve ourselves and which kind of “decision maker” are we actually?
Different thinking by Förster und Kreuz
Some time ago I´ve read the book “Different Thinking” by Förster und Kreuz. Unfortunately the book isn´t available in englisch – it shares a lot of great thoughts. Anja Förster and Peter Kreuz are marketing pros and inspiring authors.
They different thinkers on a high level – that´s why I can really recommend their book even though it´s already around 6 years old. Which is definitely old when it comes to marketing tools.
They point out several “rules” for nonconventional marketing and business models.
I just want to share some of their highlights and summarize a few short chapters.
Content Marketing that gets you buyer
Chris Brogan uses an interesting headline in his article:
“You can write for your idea-spreaders, and you can write for your buyers. One gets you seen and the other gets you business. I say do both.”
His claim is “make your buyer the hero“.
Times when people wanted to be just entertained are changing. Brogan names it – he says buyers are thinking: I´ve really gotta up my game. I wonder what … has for me that will improve my universe.
The Zen of Social Media Marketing / 2
I´ve made an article about Shama Kabani´s book “The Zen of Social Media Marketing” in April, where I gave a short introduction. Topics were the ACT methodology, the BOD model and some words on conversion tools.
I ended the article with stating that our website is our best convertion tool.
Shama Kabani points it out almost perfectly what´s most important:
Having a website. It´s expected, it´s efficient and it converts.
The Zen of Social Media Marketing
Shama Kabani, best-selling author and technology entrepreneur, wrote a book called The Zen of Social Media Marketing.
I gave it a shot and there are actually some great advices and tools presented. Because it is another book about (social media) marketing you will find lots of information you already know if you work or study in marketing.
I´ll post only two or three quick summaries of important topics within the next weeks but I can definitely recommend this book for skim reading and picking some topics to work with them.
Marketing is getting the details right
Drew McLellan, author of Drew´s marketing minute, tells a great personal story about the importance of details in a company´s marketing.
He uses the hotel branche – Marriott hotels to be exact – and their card keys.
Drew´s full story
It doesn´t have to be modern to win
Chris Brogan, CEO of Human Business Works, found an ad on Craigslist for a maid service.
It´s a cheesy and old-fashioned looking ad … but it works. Chris analyzed the whole ad and explained why it actually works.
See the whole story and ad @ It doesn´t have to be modern to win.
Why is this messy ad such a hit? Continue reading
It´s all about promotion? Jimmy Kimmel Live, Iphone 5 and Starbucks
Jimmy Kimmel – an US comedian – made a few (kinda) street surveys about products which were going to be launched soon.
For example the iPhone 5 and a new $7 cup of coffee at Starbucks.
First Look: iPhone 5 (YouTube)
The interviewed people were asked about how they like the new design of the iPhone 5 and what they think about the new techniques while letting them play around with the phone in their hands. The people reacted amazed and enthusiastic how great the new iPhone 5 is compared to the older iPhone 4s…
… the funny part is: They got the iPhone 4s in their hands without knowing it. Continue reading