Be the Aspirin – Not the Vitamin!

Be the Aspirin – Not the Vitamin!

Dan Heath and Chip Heath explain in the following article why it´s not enough to give people something they need.

Turning Vitamins Into Aspirin

To cut it short – if entrepreneurs want to succeed it´s about selling aspirin rather than vitamins. Vitamins are nice: they´re healthy. But aspirin cures your pain: it´s not a nice-to-have, it´s a must have. Dan and Chip give us two very simple examples and show how essentiell it is to adress a deep “felt need” of the consumers.

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What doesn´t kill you … makes you an Entrepreneur?

What doens´t kill you … makes you an Entrepreneur?

entrepreneur.com uploaded an article by Rebekah Iliff – What doesn´t kill you …

The author of this great article talks about what an Entrepreneur needs to be successful and how we can measure ourselves if we´ve got what we need.

She disagrees with the saying “Entrepreneurship can be taught” – she uses the phrase “genetics loads the gun and environment pulls the trigger” instead. Rebekah Iliff points out the importance of the environment of us and our understanding of an entrepreneur´s psychographics.

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Principles of a lean startup

Principles of a lean startup

I´m reading Eric Ries´ book “The Lean Startup” at the moment.

After I´ve seen a great amount of positive reviews I had to give it a try and it has of course a great start.

Ries seperates his book in three parts: Vision, Steer, Accelerate broken down in topics like Start, Define, Learn, Test, Measure, Pivot … In each chapter he uses practical examples like his own project IMVU, Zappos, HP and so on.

The roots of the Lean StartUp model:

The Lean StartUp takes its name from the lean manufacturing revolution (-> Toyota). Lean thinking is radically altering the way supply chains and production systems are run. The Lean StartUp adapts these ideas to the context of entrepreneurship, proposing that entrepreneurs judge their progress differently from the way other kinds of ventures do. It asks people to start measuring their productivity differently. Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build – the thing customers want and will pay for – as quickly as possible.

 

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Push, push, push. Expanding your comfort zone.

Push, push, push. Expanding your comfort zone.

Entrepreneur Derek Sivers about expanding your comfort zone.

http://sivers.org/comfort

I remember how scary New York City felt when I moved there in 1990, just 20 years old. Two years later it was “my” city – my comfort zone.”

Once you left your comfort zone, ideas and visions can rise to way greater dimensions. After reading “Who moved my cheese” by Spencer Johnson I felt in love with his phrase:

“What would you do if you weren´t afraid?”

His phrase is incredibly powerful. If we are confronted with a decision which isn´t easy to make, we think about that … what would we do if we weren´t afraid of the risk, the distance, the chance to fail, what other people will say …