Be the Aspirin – Not the Vitamin!
Dan Heath and Chip Heath explain in the following article why it´s not enough to give people something they need.
Turning Vitamins Into Aspirin
To cut it short – if entrepreneurs want to succeed it´s about selling aspirin rather than vitamins. Vitamins are nice: they´re healthy. But aspirin cures your pain: it´s not a nice-to-have, it´s a must have. Dan and Chip give us two very simple examples and show how essentiell it is to adress a deep “felt need” of the consumers.
Mark Templeman just wrote a great list on Entrepreneur – the 20 reasons to start your own business.
He points out a lot of great benefits starting a business. There are thousands of lists and articles about “why to start your own business”, but I just stumbled on this on and kinda liked it. He uses the right points and worlds.
Nevertheless I picked my favorite 8 of them to share with you:
1. Spare time. This one can take some time. Initially you’ll work longer hours for less pay. But if you do it right, you could start to master your schedule and the freedom that being an entrepreneur provides is awesome.
Functions of an Entrepreneur
Stefan Merath´s book “Der Weg zum erfolgreichen Unternehmer” (German version) is about becoming momentum with your business and being a successful entrepreneur.
In the very first beginning of the book he points out what the actual goal or function of a business is.
It´s all about creating value for customers. Profits, sales, customer satisfaction and growth are actually only consequences of creating value for customers.
How to Create a $4,000 Per Month Muse in 5 Days
This one is just a quick info. Tim Ferriss shares an article by Noah Karan about how to create immediate cashflow. The whole article is written as a kind of a timeline and “how to” at the same time.
Noah talks about using Alibaba, doing number crunching, handling competition, writing mailings, doing networking and advertising.
Absolutely well presented facts and strategies to get going. No summary needed – just enjoy this practical case study.
Give them the fish
Last year I´ve worked with the book “$100 startup” by Chris Guillebeau. It has some great cases, strategies and insights by the way. It´s not kinda quick-read but shares some great ideas of starting a business and run a business.
One chapter is called “How to put happiness in a box and sell it”. It starts with a well known quote:
“Catch a man a fish, and you can sell it to him. Teach a man to fish, and you ruin a wonderful business opportunity” – Karl Marx
It´s All About Relationships That Work
A new article on Entrepreneur.com is about another part of the Startup Survival 101: Relationships.
The article starts with …
Most entrepreneurs, and members of any small team for that matter, naively assume that the key to their success is hard work, dedication and long hours at the business. In reality, their effectiveness is usually more related to how well they develop their work relationships with peers and business leaders.
What doens´t kill you … makes you an Entrepreneur?
entrepreneur.com uploaded an article by Rebekah Iliff – What doesn´t kill you …
The author of this great article talks about what an Entrepreneur needs to be successful and how we can measure ourselves if we´ve got what we need.
She disagrees with the saying “Entrepreneurship can be taught” – she uses the phrase “genetics loads the gun and environment pulls the trigger” instead. Rebekah Iliff points out the importance of the environment of us and our understanding of an entrepreneur´s psychographics.
4 Business Lessons from Quentin Tarantino Movies
Entrepreneur.com posted an article about what Tarantino movies can teach us about doing business successfully. They give some illustrating examples within this article.
The 4 business lessons for Quentin Tarantino movies in an overview:
- Find the right training to get to the top of your game
- Assemble a strong team
- Choose quality over quantity
- Surround yourself with top talent
The idea behind this comparison is pretty funny and actually a great illustration of serious business lessons.
Principles of a lean startup
I´m reading Eric Ries´ book “The Lean Startup” at the moment.
After I´ve seen a great amount of positive reviews I had to give it a try and it has of course a great start.
Ries seperates his book in three parts: Vision, Steer, Accelerate broken down in topics like Start, Define, Learn, Test, Measure, Pivot … In each chapter he uses practical examples like his own project IMVU, Zappos, HP and so on.
The roots of the Lean StartUp model:
The Lean StartUp takes its name from the lean manufacturing revolution (-> Toyota). Lean thinking is radically altering the way supply chains and production systems are run. The Lean StartUp adapts these ideas to the context of entrepreneurship, proposing that entrepreneurs judge their progress differently from the way other kinds of ventures do. It asks people to start measuring their productivity differently. Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build – the thing customers want and will pay for – as quickly as possible.