I end the recent chapter Innovate with “Cultivating the management portfolio in an established company” and “Entrepreneur is a job title” followed by an epilogue and Eric Ries’ final conclusion.
Cultivating the management portfolio in an established company
There are four major kinds of work that companies must manage. As an internal startup grows, the entrepreneurs who created the original concept must tackle the challenge of scale. As new mainstream customers are acquired and new markets are conquered, the product becomes part of the public dace of the company, with important implications for PR, marketing, sales and business development. In most cases, the product will attract competitors: copycats, fast followers, and imitators.