I´m reading Chris Hadfields “An Astronaut´s Guide to Life on Earth” right now. Chris Hadfield has brought a lot of publicity to space travel since he kept us updated with incredible pictures on his YouTube/Twitter… account while staying on the ISS.
I´m a huge fan of space travel and all the developments in this area within the last years. The ISS, Rosetta, Virgin Galatic … all of them are awesome projects.
The latest book of Hadfield is kind of an autobiography where he shares a lot of insights in his life, the obstacles he faced and the learnings he gained.
Right in his first chapter is a passage of text which is already worth reading the whole book.
Why Do We Pay To Learn? (Repost)
Since I love reading (and buying) books, attending seminars and try to get my daily dose of learning this article is pretty interesting to me.
Chris Brogan, a successfull blogger, President of Human Business Works and great speaker, wrote an article about …
Why Do We Pay To Learn?
Content Marketing that gets you buyer
Chris Brogan uses an interesting headline in his article:
“You can write for your idea-spreaders, and you can write for your buyers. One gets you seen and the other gets you business. I say do both.”
His claim is “make your buyer the hero“.
Times when people wanted to be just entertained are changing. Brogan names it – he says buyers are thinking: I´ve really gotta up my game. I wonder what … has for me that will improve my universe.
The 140 Character Mission Statement
I just studied the “$100 StartUp” method by Chris Guillebeau. He made a great book with a lot of inspiring examples and above all some advices we can easily implement in our ideas, startups or projects.
I´m thinking about posting some of his theories and advices from time to time in seperate articles. There is too much “input” for a broad summary this time.
Today´s topic is a quicky. “The 140 Character Mission Statement“.
Why have I chosen this topic? It´s just a quick-read and shows how easy and understandable Chris Guillebeau brought most topics down.
It doesn´t have to be modern to win
Chris Brogan, CEO of Human Business Works, found an ad on Craigslist for a maid service.
It´s a cheesy and old-fashioned looking ad … but it works. Chris analyzed the whole ad and explained why it actually works.
See the whole story and ad @ It doesn´t have to be modern to win.
Why is this messy ad such a hit? Continue reading
Which part of the “Ocean” do you serve?
Chris Brogan, CEO of Human Business Works, wrote an article about “Does the Ocean Hold the Key to Helping You Better Define Your Business?”
He tells a story about his time on the Gulf Coast down in Texas when he thought about the ocean. A strecht of the ocean provides us Transport, fishing activities, swimming, sports, hotels and so on. Endless potential for different businesses.
In thinking about that, I found myself realizing that a lot of businesses (most especially small and solo businesses) try very hard to supply all and every part of the ocean they serve. Continue reading