Easy Ways to Keep Visitors on Your Website Longer
YoungEntrepreneur.com just posted an article about how to keep visitors longer on our homepage.
When our bounce rate is higher than 50 – 60 % (people´s average time-on-site is less than one minute) we should consider some of the following actions:
Experiment with multimedia:
Video is king. Instead of presenting our company, our services or our content in long articles, we can break up the gray and use tools like video. I got in touch with video as a marketing tool in a current project and have realized – we got a zillion different possibilities.
Youngentrepreneur talks about video, podcasts, slideshow presentations, image galleries …
Make your content more readable:
To make your content more readable, adopt the following techniques:
- Cut paragraphs so that they consist of no more than two to five sentences
- Use subheads to break up content into sections
- Add bullet or numbered lists when possible
- Bold or italicize key words and phrases
Add internal linkes:
The first step is that people find us. The second is to keep them on our homepage. Through internal links to interesting or related content we can give them the chance to stay with us.
Young entrepreneur shares an explaining example:
Suppose you land on a sports website looking for the answer to the question, “Who won the 1997 Super Bowl?” The page gives you the answer, but fails to provide links to supporting pages about star players Brett Favre, Reggie White and Desmond Howard — all topics that may have interested you and kept you on the site longer.
Just have YouTube´s “Related Videos” in mind… no explanation needed!
Install a “Related Posts” plugin to your blog:
It´s actually taking up the issue above. Same same but different.
Prompt readers to action:
If you want readers to stick around on your site, ask them to do something for you. For example, you could:
- Suggest that readers check out a specific related post on your website
- Encourage them to leave comments at the end of your blog posts
- Direct them to free videos on your site