How to get people to actually listen to you on social media

How to get people to actually listen to you on social media

This great article by Rachel Krasnow, a Media Relations Specialist, is about how to get people to listen to you on social media. She starts her article with an illustrative example – the most popular tweet of all time.

On November 7, Time announced the epic “Four More Years” tweet sent from Barack Obama’s twitter account, which included a picture of the president and first lady sharing a heartfelt embrace, as the most popular tweet of all time.  The tweet went viral with hundreds of thousands of retweets and favorites, just twelve hours after Obama was re-elected as President.

How to get people to actually listen to you on social media

She shows us 4 key strategies to improve our activities on social media.

  • Make it Count.

Make your posts short, sweet, and to the point. (Under 140 characters).

  • Don’t overdo it.

Don’t clog your audiences’ feeds with unnecessary information

  • Listen to your audience.

Two-way engagement:  If somebody asks you a question or tweets at you on a social media channel, respond in a timely manner.  If something negative or inaccurate is posted, apologize, offer a solution or clarify the discrepancy.

  • Analyze your results.

Use analysis software. By observing what works and what doesn’t work over a specific period of time, you can make your outreach better suited for your audience.


Handling social media isn´t easy and as she said it takes time and analysis for suited activities. Her first 2 points are great to double-check us upcoming activities: Is my post short and clear? Is it necessary or is it too much? Once you got an audience following us, we should of course listen to them.

Great quick-read, in which the author comes to the point quickly.

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