How to get people to actually listen to you on social media
This great article by Rachel Krasnow, a Media Relations Specialist, is about how to get people to listen to you on social media. She starts her article with an illustrative example – the most popular tweet of all time.
On November 7, Time announced the epic “Four More Years” tweet sent from Barack Obama’s twitter account, which included a picture of the president and first lady sharing a heartfelt embrace, as the most popular tweet of all time. The tweet went viral with hundreds of thousands of retweets and favorites, just twelve hours after Obama was re-elected as President.
She shows us 4 key strategies to improve our activities on social media.
- Make it Count.
Make your posts short, sweet, and to the point. (Under 140 characters).
- Don’t overdo it.
Don’t clog your audiences’ feeds with unnecessary information
- Listen to your audience.
Two-way engagement: If somebody asks you a question or tweets at you on a social media channel, respond in a timely manner. If something negative or inaccurate is posted, apologize, offer a solution or clarify the discrepancy.
- Analyze your results.
Use analysis software. By observing what works and what doesn’t work over a specific period of time, you can make your outreach better suited for your audience.
Handling social media isn´t easy and as she said it takes time and analysis for suited activities. Her first 2 points are great to double-check us upcoming activities: Is my post short and clear? Is it necessary or is it too much? Once you got an audience following us, we should of course listen to them.
Great quick-read, in which the author comes to the point quickly.