Be the Aspirin – Not the Vitamin!

Be the Aspirin – Not the Vitamin!

Dan Heath and Chip Heath explain in the following article why it´s not enough to give people something they need.

Turning Vitamins Into Aspirin

To cut it short – if entrepreneurs want to succeed it´s about selling aspirin rather than vitamins. Vitamins are nice: they´re healthy. But aspirin cures your pain: it´s not a nice-to-have, it´s a must have. Dan and Chip give us two very simple examples and show how essentiell it is to adress a deep “felt need” of the consumers.

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The philosophy of great customer service

Derek Sivers nailed it in his recent blog post – the number 1 key to sucess is great customer service.

With great customer service we don´t need to be the cheapest or what so ever. This builds up a relationship and keeps customers. Derek Sivers founder of CD Baby asked lots of clients what they loved about his company:

“You pick up the phone! I can reach a real person.”

In his company he lived the philosophy of great customer service. Out of 85 emploeeys, 28 people were full-time customer service.

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Reasons to start your own business

Mark Templeman just wrote a great list on Entrepreneur – the 20 reasons to start your own business.

He points out a lot of great benefits starting a business. There are thousands of lists and articles about “why to start your own business”, but I just stumbled on this on and kinda liked it. He uses the right points and worlds.

Nevertheless I picked my favorite 8 of them to share with you:

1. Spare time. This one can take some time.  Initially you’ll work longer hours for less pay.  But if you do it right, you could start to master your schedule and the freedom that being an entrepreneur provides is awesome.

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The perfect pitch and the correct answers

After attending some startup events recently I hear Entrepreneurs asking speakers or leaders about pitching and finding investors again and again. Especially in these days there are dozens of ways to get investors on board. But with most investors, business angels, partners … we have only one shot.

Business Insider posted an article about creating the perfect pitch and entrepreneur.com posted one about the correct answers to “how will you use my money?“.

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Gamification – the future of e-commerce

Gamification – the future of e-commerce

Last week I´ve spend two days at the Internet World 2014 conference. The German conference when it comes to e-commerce.

gamificationTwo dozen of talks about the new trends in e-commerce where focussed. Mobile shopping/ multi-channel, responsive design and tracking – which of course are all related to each other.

 

One of the most interesting topics was Gamification.

Gamification is a business strategy which applies game design techniques to non-game experiences to drive user behavior.

- gamification.org

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Selling – the principle of the inverted pyramid

Selling – the principle of the inverted pyramid

PyramidI just studied the selling techniques of Dirk Kreuter written in his book “Umsatz Extrem”. Chapter 3 is about his so called inverted pyramid which is worth sharing.

 

This blog article is a short summary of this chapter with some important techniques and facts Dirk Kreuter is presenting.

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Valuable to others, or only you?

Valuable to others, or only you?

When I’m hot, it’s hard for me to imagine that others in the room are cold. I think it really is hot, not that it’s hot only for me. It feels like fact, not opinion.

musicDerek Sivers´ opening for his article “valuable to others, or only you?

Even thought his article is mostly about art and for example music it´s easily transferable to business. His message in this opening or whole article is actually absolutely essentiell for business. Our product, our service or our shop have not to be like we want them to, they have to be like the customers want them to!

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Functions of an Entrepreneur

Functions of an Entrepreneur

functions of an entrepreneurStefan Merath´s book “Der Weg zum erfolgreichen Unternehmer” (German version) is about becoming momentum with your business and being a successful entrepreneur.

In the very first beginning of the book he points out what the actual goal or function of a business is.

It´s all about creating value for customers. Profits, sales, customer satisfaction and growth are actually only consequences of creating value for customers.

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How to Create a $4,000 Per Month Muse in 5 Days

How to Create a $4,000 Per Month Muse in 5 Days

This one is just a quick info. Tim Ferriss shares an article by Noah Karan about how to create immediate cashflow. The whole article is written as a kind of a timeline and “how to” at the same time.

Noah talks about using Alibaba, doing number crunching, handling competition, writing mailings, doing networking and advertising.

Absolutely well presented facts and strategies to get going. No summary needed – just enjoy this practical case study.