The Icebucket Viral-Hit Challenge!

Recently we saw dozens or even hundreds of clips about a (welldiscussed) so called Icebucket Challenge.

Doing_the_ALS_Ice_Bucket_Challenge_(14927191426)

The background: The challenge is a movement to promote awareness of the disease ALS. Once you get “nominated” you have to pour a bucket full of ice water on your head within 24 hours and nominate other persons. Can´t you fullfill your nomination you are called to donate some money to the ALS foundation.

The most interesting point of this challenge is its incredible viral success! I can´t even open my Facebook without seing new challenges anymore.

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Email 101: How to Write Better Subject Lines

Email 101: How to Write Better Subject Lines

emailPeople sending newsletters or doing marketing via email often face the question of finding a catchy subject line to keep the “open rate” high.

Entrepreneur.com made different articles about how to improve mailings, subject lines, email marketing etc. They uploaded an article called “Email 101: How to Write Better Subject Lines“.

They list three suggestions to help us increase our email open rate which are true and important.

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Easy Ways to Keep Visitors on Your Website Longer

Easy Ways to Keep Visitors on Your Website Longer

YoungEntrepreneur.com just posted an article about how to keep visitors longer on our homepage.

stopwatch

When our bounce rate is higher than 50 – 60 % (people´s average time-on-site is less than one minute) we should consider some of the following actions:

 

 

Experiment with multimedia:

Video is king. Instead of presenting our company, our services or our content in long articles, we can break up the gray and use tools like video. I got in touch with video as a marketing tool in a current project and have realized – we got a zillion different possibilities.

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Case Study: How you can use Facebook Ads effectively

Case Study: How you can use Facebook Ads effectively

This article should actually be “The Zen of Social Media Marketing / 3” because I´m using an example written in this book.

My last article about this great book by Shama Kabani was about 7 key elements of a great website.

Zen of Social Media MarketingLet´s get to our example about using Facebook ads effectively. Take a bakery with three different target audiences. We talk about college students, parents with young children and people living within a certain distane of the store. Now we´ve got three different types of ads.

Regarding to the book we take a closer look to one target audience: College students.

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Content Marketing that gets you buyer

Content Marketing that gets you buyer

Chris Brogan uses an interesting headline in his article:

“You can write for your idea-spreaders, and you can write for your buyers. One gets you seen and the other gets you business. I say do both.”

His claim is “make your buyer the hero“.

Times when people wanted to be just entertained are changing. Brogan names it – he says buyers are thinking: I´ve really gotta up my game. I wonder what … has for me that will improve my universe.

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The Zen of Social Media Marketing

The Zen of Social Media Marketing

Shama Kabani, best-selling author and technology entrepreneur, wrote a book called The Zen of Social Media Marketing.

Zen of Social Media Marketing

I gave it a shot and there are actually some great advices and tools presented. Because it is another book about (social media) marketing you will find lots of information you already know if you work or study in marketing.

I´ll post only two or three quick summaries of important topics within the next weeks but I can definitely recommend this book for skim reading and picking some topics to work with them.

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Know Your Customers Wherever They Are

Know Your Customers Wherever They Are

There is an article about tracking today´s multichannel customers at HBR Blog Network which is pretty interesting.

It starts with a short story to show how a buying process can look like today:

Jane wants to buy a TV and starts her shopping journey with a Google search. She finds an electronics review site, clicks on a banner ad, reads about the product details, and decides to go into the store to see the model. She speaks with a sales associate and posts a picture of the TV on Facebook for her friends’ feedback. She also uses her smartphone to do a quick price comparison, and scans the QR code to get additional product information.

Welcome to problem #1 for retailers…

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It doesnt have to be modern to win

It doesn´t have to be modern to win

Chris Brogan, CEO of Human Business Works, found an ad on Craigslist for a maid service.

Marlis CleaningIt´s a cheesy and old-fashioned looking ad … but it works. Chris analyzed the whole ad and explained why it actually works.

See the whole story and ad @ It doesn´t have to be modern to win.

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Hacking Kickstarter: How to Raise $100k in 10 Days

Hacking Kickstarter: How to Raise $100k in 10 Days

Tim Ferriss, author of The-4-Hour-Workweek, made a detailed and great guide for being successful on Kickstarter and getting the money you need to start a startup.

KickstarterIf you face the obstacles like most of entrepreneurs “I don´t have the money to even get started” and “What if it fails?” – you need to read the full article which includes templates, E-mails and a lot of inspiring and helpful ideas!

This article is great for entrepreneurs who are interested in raising money, for people who are interested in crowdfunding and also for people who are interested in a great social media marketing campain!

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