Branson on Entrepreneurial Determination

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On entrepreneur.com are short interviews with Richard Branson on a regular basis. Most of the short dialogues are quite inspiring and definitely interesting. The last one is about Entrepreneurial Determination.

The ability to tap into your determination and grit is not just an innate skill. You can teach yourself to get up every day and try to keep a new business going despite long odds, partly by structuring your life and job to make sure you are working toward your larger goals.

It’s important to understand what your main motivation is so that you can focus your efforts on reaching those goals. Then structure your job – perhaps by delegating some work – so that you can spend as much time as possible turning this energy to your company’s advantage.

These days, one of my goals is to keep challenging myself. I see life as one long university education, in place of the one I never had — every day I learn something new. And perhaps I didn’t miss out, since there’s only so much you can learn sitting in a lecture hall. I’ve found that I often learn a great deal from the people I meet, and some of them have inspired me.

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