A clip about working in less time – and creativity.
There are always great discussions about enough space of time for creativity vs pressure of time.
The Hungarian advert agency Café Creative created a playful experiment with some kids to prove that the first idea under pressure of time isn´t normally the best one.
They show (in a 2min YouTube clip) what happens if they lower the pressure of time … Café Communications – Deadlines
Café Creative found their own conclusion:
“Creativity is not inspired by the pressure of time but by the freedom, the playfulness and the fun.”