A clip about working in less time – and creativity.

A clip about working in less time – and creativity.

There are always great discussions about enough space of time for creativity vs pressure of time.

The Hungarian advert agency Café Creative created a playful experiment with some kids to prove that the first idea under pressure of time isn´t normally the best one.

They show (in a 2min YouTube clip) what happens if they lower the pressure of time … Café Communications – Deadlines

Café Creative found their own conclusion:

Creativity is not inspired by the pressure of time but by the freedom, the playfulness and the fun.”

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