Recently we saw dozens or even hundreds of clips about a (welldiscussed) so called Icebucket Challenge.
The background: The challenge is a movement to promote awareness of the disease ALS. Once you get “nominated” you have to pour a bucket full of ice water on your head within 24 hours and nominate other persons. Can´t you fullfill your nomination you are called to donate some money to the ALS foundation.
The most interesting point of this challenge is its incredible viral success! I can´t even open my Facebook without seing new challenges anymore.
The genius of value creation
Getting a good deal in negotiation is not simply about claming as much value as you can. Often, a much more important (and difficult) task is to create value and increase the size of the pie. Unfortunately, too many negotiators focus most of their energy on claiming value. In doing so, they leave money on the table and walk away confident, satisfied – and also poor.
Remember: to take what is there, you must work with the other side to make what is there. And if you care about your reputation and your relationship with the other party, all the more reason to exercise the genius of value creation.
Be the Aspirin – Not the Vitamin!
Dan Heath and Chip Heath explain in the following article why it´s not enough to give people something they need.
Turning Vitamins Into Aspirin
To cut it short – if entrepreneurs want to succeed it´s about selling aspirin rather than vitamins. Vitamins are nice: they´re healthy. But aspirin cures your pain: it´s not a nice-to-have, it´s a must have. Dan and Chip give us two very simple examples and show how essentiell it is to adress a deep “felt need” of the consumers.
If you want complete control over your finances, read this! My routine will costs you 10 seconds and brings lots of benefits. This is one of my most important articles I´ve ever published on selfvestors.net
I know, there are some tools and apps out there already. But with the following simple sheet I have a COMPLETE overview over all my assets, earnings, expenses and so on. I don´t have to worry about data in any cloud or online service and it literally costs me 10 seconds to keep it running.
Why have I started this sheet?
Everybody knows this situation: After a month or week you are asking yourself where your money went because you actually only were out for having 2-3 beers, were shopping a bit and bought some food and stuff. No big deal, but a load of money is gone. How much we really spend day to day, we just don´t have a clue about.