Email 101: How to Write Better Subject Lines

Email 101: How to Write Better Subject Lines

emailPeople sending newsletters or doing marketing via email often face the question of finding a catchy subject line to keep the “open rate” high.

Entrepreneur.com made different articles about how to improve mailings, subject lines, email marketing etc. They uploaded an article called “Email 101: How to Write Better Subject Lines“.

They list three suggestions to help us increase our email open rate which are true and important.

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The philosophy of great customer service

Derek Sivers nailed it in his recent blog post – the number 1 key to sucess is great customer service.

With great customer service we don´t need to be the cheapest or what so ever. This builds up a relationship and keeps customers. Derek Sivers founder of CD Baby asked lots of clients what they loved about his company:

“You pick up the phone! I can reach a real person.”

In his company he lived the philosophy of great customer service. Out of 85 emploeeys, 28 people were full-time customer service.

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