A secret to creative problem solving

A secret to creative problem solving.

Quite a long time ago there was a short but interesting article on entrepreneur.com.

Problem SolutionIt´s about problem solving and the statement by Art Markman that we are often too limited in thinking about solving a problem. Everyone knows the feeling finding ourselves going over and over a problem in your business, only to hit a dead end or draw a blank.

Art Markman points out a simple technique:

Re-describe the problem.

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Selling – the principle of the inverted pyramid

Selling – the principle of the inverted pyramid

PyramidI just studied the selling techniques of Dirk Kreuter written in his book “Umsatz Extrem”. Chapter 3 is about his so called inverted pyramid which is worth sharing.

 

This blog article is a short summary of this chapter with some important techniques and facts Dirk Kreuter is presenting.

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