A secret to creative problem solving.
Quite a long time ago there was a short but interesting article on entrepreneur.com.
It´s about problem solving and the statement by Art Markman that we are often too limited in thinking about solving a problem. Everyone knows the feeling finding ourselves going over and over a problem in your business, only to hit a dead end or draw a blank.
Art Markman points out a simple technique:
Re-describe the problem.
Same word. Different places. Different meanings.
I´m very happy to share a new blog post by Derek Sivers with you. This one is a quickie but not less important.
“Even though we are all using English as a common language, the same word can mean very different things in different places.” (Benjamin Joffe)
Selling – the principle of the inverted pyramid
I just studied the selling techniques of Dirk Kreuter written in his book “Umsatz Extrem”. Chapter 3 is about his so called inverted pyramid which is worth sharing.
This blog article is a short summary of this chapter with some important techniques and facts Dirk Kreuter is presenting.