Summer break


Hey followers and selfvestors,

it will be pretty quiet the next weeks until mid of september. I´m quite busy right now and away on business/holiday in Asia.


I´ll be back soon – surely with a bunch of great news, thoughts and stuff worth sharing.

Make Your Subject Line Count

Make your subject line count has a series called “60 Seconds Solutions”.

Their statement:

These days, you need to do just about everything better, faster, smarter. Sharpen your competitive edge with these tips from experts and seasoned business owners.

Actually pretty cool!

Their newest one: Make your subject line count!

To keep it as simple and short as -> no summary or comment needed. It´s just great information packed in 60 seconds. Worth watching and above all: worth implementing it in our everyday business.

Easy Ways to Keep Visitors on Your Website Longer

Easy Ways to Keep Visitors on Your Website Longer just posted an article about how to keep visitors longer on our homepage.


When our bounce rate is higher than 50 – 60 % (people´s average time-on-site is less than one minute) we should consider some of the following actions:



Experiment with multimedia:

Video is king. Instead of presenting our company, our services or our content in long articles, we can break up the gray and use tools like video. I got in touch with video as a marketing tool in a current project and have realized – we got a zillion different possibilities.

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