Let´s get to our example about using Facebook ads effectively. Take a bakery with three different target audiences. We talk about college students, parents with young children and people living within a certain distane of the store. Now we´ve got three different types of ads.
Regarding to the book we take a closer look to one target audience: College students.
Today´s quicky: During a charity discussion with enigma magazine in 2012 Richard Branson was asked about “brands” and building them. Even though this interview is only 3-minutes short, it shares some important statements and is pretty interesting.
I´ve made an article about Shama Kabani´s book “The Zen of Social Media Marketing” in April, where I gave a short introduction. Topics were the ACT methodology, the BOD model and some words on conversion tools.
I ended the article with stating that our website is our best convertion tool.
Shama Kabani points it out almost perfectly what´s most important:
Having a website. It´s expected, it´s efficient and it converts.