Case Study: How you can use Facebook Ads effectively

Case Study: How you can use Facebook Ads effectively

This article should actually be “The Zen of Social Media Marketing / 3” because I´m using an example written in this book.

My last article about this great book by Shama Kabani was about 7 key elements of a great website.

Zen of Social Media MarketingLet´s get to our example about using Facebook ads effectively. Take a bakery with three different target audiences. We talk about college students, parents with young children and people living within a certain distane of the store. Now we´ve got three different types of ads.

Regarding to the book we take a closer look to one target audience: College students.

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The magic happens outside the comfort zone

The magic happens outside the comfort zone

Today I want to share some personal thoughts. Thoughts about why I love traveling and why I love getting in touch with new people.

voyageI really love and live the saying “Certainly, travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living.”

 

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Content Marketing that gets you buyer

Content Marketing that gets you buyer

Chris Brogan uses an interesting headline in his article:

“You can write for your idea-spreaders, and you can write for your buyers. One gets you seen and the other gets you business. I say do both.”

His claim is “make your buyer the hero“.

Times when people wanted to be just entertained are changing. Brogan names it – he says buyers are thinking: I´ve really gotta up my game. I wonder what … has for me that will improve my universe.

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Some will always say you are wrong

Some will always say you are wrong

One of my favorite entrepreneurs and inspiring bloggers – Derek Sivers – made a short but very inspiring article.

It´s an important lesson he´s sharing. We have to keep this in mind whenever we make a decision, whenever we set our goals.

You have to know your preferences well, because no matter what you do, someone will tell you you’re wrong.

But if you expect this criticism in advance, and take pride in your stance, you can bash on with a smile, being who you want to be.

Then every time they say you’re wrong, that’s a sign you’re doing it right.

Success

The Zen of Social Media Marketing / 2

The Zen of Social Media Marketing / 2

Zen of Social Media MarketingI´ve made an article about Shama Kabani´s book “The Zen of Social Media Marketing” in April, where I gave a short introduction. Topics were the ACT methodology, the BOD model and some words on conversion tools.

I ended the article with stating that our website is our best convertion tool.

Shama Kabani points it out almost perfectly what´s most important:

Having a website. It´s expected, it´s efficient and it converts.

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