The Zen of Social Media Marketing
Shama Kabani, best-selling author and technology entrepreneur, wrote a book called The Zen of Social Media Marketing.
I gave it a shot and there are actually some great advices and tools presented. Because it is another book about (social media) marketing you will find lots of information you already know if you work or study in marketing.
I´ll post only two or three quick summaries of important topics within the next weeks but I can definitely recommend this book for skim reading and picking some topics to work with them.
Marketing is getting the details right
Drew McLellan, author of Drew´s marketing minute, tells a great personal story about the importance of details in a company´s marketing.
He uses the hotel branche – Marriott hotels to be exact – and their card keys.
Drew´s full story
This is my 50th post published on selfvestors.net since the blog was started in December 2012.
Besides my joy of writing entries, summarizing books and articles and sharing all this stuff, I´m happy about all the reactions I´ve got. It´s always a pleasure to talk with people about entrepreneurship, business and so on. I appreciate your recognition and participation – Thanks!
I´m so looking forward to the rest of 2013 – it´s full of challenges and opportunities. I´ll keep you up2date sharing information from blogs, books and seminars.
The way we think about charity is dead wrong.
“I want to talk about social innovation and social entrepreneurship” … Dan Pallotta, founder of AIDS Ride, starts his TED Talk.
His talk is about charity and nonprofits and how many nonprofits are rewarded for “how little they spend – not for what they get done”.
This is a great point – great for discussions as well – and I will get back to it after a short introduction into the talks as Dan did.
The Email Game
A survey by The Radicati Group Inc. – based in Palo Alto, California – says that the average user sends 34 Emails and receives 99 Emails every day. Another survay of the Henley Management College says that managers spend at least 40 minutes answering Emails every day.
I know cases that are way above these figures.
So what to do to be more efficient? …to save some time answering or sorting Emails?
Know Your Customers Wherever They Are
There is an article about tracking today´s multichannel customers at HBR Blog Network which is pretty interesting.
It starts with a short story to show how a buying process can look like today:
Jane wants to buy a TV and starts her shopping journey with a Google search. She finds an electronics review site, clicks on a banner ad, reads about the product details, and decides to go into the store to see the model. She speaks with a sales associate and posts a picture of the TV on Facebook for her friends’ feedback. She also uses her smartphone to do a quick price comparison, and scans the QR code to get additional product information.
Welcome to problem #1 for retailers…
How I got 52.000 clicks on April 1st!
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