The 140 Character Mission Statement

The 140 Character Mission Statement

I just studied the “$100 StartUp” method by Chris Guillebeau. He made a great book with a lot of inspiring examples and above all some advices we can easily implement in our ideas, startups or projects.

100dollarstartupI´m thinking about posting some of his theories and advices from time to time in seperate articles. There is too much “input” for a broad summary this time.

Today´s topic is a quicky. “The 140 Character Mission Statement“.

Why have I chosen this topic? It´s just a quick-read and shows how easy and understandable Chris Guillebeau brought most topics down.

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It doesnt have to be modern to win

It doesn´t have to be modern to win

Chris Brogan, CEO of Human Business Works, found an ad on Craigslist for a maid service.

Marlis CleaningIt´s a cheesy and old-fashioned looking ad … but it works. Chris analyzed the whole ad and explained why it actually works.

See the whole story and ad @ It doesn´t have to be modern to win.

Why is this messy ad such a hit? Continue reading

It´s all who you know?

It´s all who you know?

Derek Sivers talks in his article “It´s all who you know?” about how important a network between people is. He shows us how a simple piece of pizza for a stranger changed his live and why it is actually so easy.

NetworkingThrough his story we can see one more time how incredibly important it is to be well connected. Who doesn´t know cases where people got a job, an order or benefits over another – just because he is well connected.

 

But what´s even way more important is to me is his second part of the article:

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Facebook’s 5 Core Values – 10 steps to develop our own Core Values

Facebook’s 5 Core Values – 10 steps to develop our own Core Values

Zappos Core ValuesDeliveringHappiness.com (blog of Tony Hsieh) made a short article about “Core Values” and gave an example of Mark Zuckerberg.

 

They wrote Zuckerberg encompasses 5 core values für employee and company success at Facebook: Continue reading

The Busy Trap

If you live in America [or Europe of course] in the 21st century you’ve probably had to listen to a lot of people tell you how busy they are. It’s become the default response when you ask anyone how they’re doing: “Busy!” “So busy.” “Crazy busy.” It is, pretty obviously, a boast disguised as a complaint. And the stock response is a kind of congratulation: “That’s a good problem to have,” or “Better than the opposite.”

busyness

 

Great opener for an awesome article – because it´s more than true. I catch myself at least 3 times a day saying one of those phrases.

 

 

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Business Model Generation – Part5 – Process & Final Words

Business Model Generation – Part5 – Process & Final Words

Process

In this chapter we tie together the concepts and tools from the book to simplify the task of setting up and executing a business model design initiative.

The process the authors describe provides a starting point upon which just about any organization can customize its own approach. The process has five phases:

  • Mobilize
  • Understand
  • Design
  • Implement
  • Manage

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